"What's the return on my video?" - This is a question we often get from our clients. Depending on the client, the answer can vary. Each client is unique and so is their audience. But there are a few answers that are common across the board. If you break it down and ask yourself a few simple questions, you'll find the answer quite easily.
First, what type of video are you creating? Is this part of a video marketing series you're releasing? Are these a set of videos that will live on your website? Is it a TV commercial? Or perhaps it is a sample from a live event where you did a presentation. This is the first part of the equation. The second part is determining your audience. Are you targeting youth or adults? Entrepreneurs or consumers? Is the video meant to be entertaining or informative? Lastly where is this video going to live: website? TV? YouTube? Answer these three questions and you can determine where you will find your return.
For example: Let's say your creating a video marketing series for your consulting firm for entrepreneurs. You're going to release weekly tip videos based on what your firm does and it's expertise; therefore, your videos are meant to be informative. You release these videos on your various social media sites via a YouTube link. Because your releasing videos so frequently, your firm's credibly and SEO will consistently increase. You will gain more brand awareness from your firm's name popping up in searches and because of your knowledge and ability to answer questions, your firm will see a rise in inquiries and leads generated from the videos.
Another example: Let's say this same firm has an employee who frequently does presentations to entrepreneurs on growing their business; so in this case, this person creates and releases a demo reel of various presentations he/she has done. This person releases the video on their website. They would be targeting other entrepreneurs in this case. This video is more or less a resume piece. Your potential clients can get a taste of how good your presentations are and will be more inclined to hire you for your services.
It's pretty common knowledge that the majority of consumers will research their product/service online before purchasing it. Finding and hiring people and their services online is just as popular as online shopping. Therefore, having an online presence is crucial. However, it is not as simple as having a website and an email anymore. Your online presence needs to have sustenance in order for your business to grow and survive. Videos are the latest way to add "umph" to your marketing and growth and there is a myriad of ways to fit your unique needs.
Across the board, there are a few things video marketing will always do for you and your business: It will always help your SEO, it will always increase brand awareness, and it will always capture someone's attention (especially in conjunction with other marketing methods and campaigns). Video marketing can only help you and your business. Whether you hire a video company to help you plan and create your videos or you grab a webcam and start a vlog, videos are sure to enhance your company's marketing plan and capture some attention.
