Monday, November 11, 2013

How The Camera Has Shot the Big budget!

In the days of the big budget everything was shot on actual film stock. Also, the industries high-quality equipment was slow to become available. Back in the day, cameras were expensive, lighting costs were astronomical and you needed more lights to make the camera look good because they weren't amazing with low-light. These things combined made for a hefty budget.

Now cameras have become standardized. They have become easier to make and more readily available as well. And the quality they can shoot just keeps getting better and better! The fact that these cameras are so available, means that the average joe can either buy them, or rent them for very cheap. This creates a world that didn't recently exist, a world that explodes with content professionally-shot. This, in turn, floods the market and devalues the industry. And just like anything else, when something becomes standard, it becomes cheap. Now when a true professional tries to sell them-self for the prices they used to, they are laughed at and some one cheaper is hired.

With a market that was once eclectic and  shrouded in mystery now becoming mainstream, is the artistic side dying or thriving? Is it good to have everyone make a story? Or should we leave it to the professionals? What's your opinion?